Marketing Decisions

Marketing

Acquisition, retention, and attribution. Marketing system decisions, not tactics. 3 articles published.

Marketing

Email Marketing Is Infrastructure, Not a Channel

Email generates $72 per dollar spent and drives 25–35% of eCommerce revenue. The infrastructure model — automated flows, list economics, and the build-before-blast framework that separates operators from amateurs.

10 min readRead →
Marketing

Paid Ads vs. Organic: The Real Math Nobody Shows You

Paid acquisition stops the moment you stop spending. Organic compounds but takes 9 months to break even. The channel allocation math at every revenue stage — with actual CAC, ROAS, and ROI numbers.

10 min readRead →
Marketing

Your Customer Acquisition Cost Is Probably Wrong

Most eCommerce operators calculate CAC at roughly half the real number. The complete five-layer model and why it changes every growth decision you make.

6 min readRead →

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