All Frameworks
13 articles
80 percent of eCommerce businesses fail within two years. The break-even math that separates them from the 20 percent is not complicated — it is just ignored.
Email generates $72 per dollar spent and drives 25–35% of eCommerce revenue. The infrastructure model — automated flows, list economics, and the build-before-blast framework that separates operators from amateurs.
Paid acquisition stops the moment you stop spending. Organic compounds but takes 9 months to break even. The channel allocation math at every revenue stage — with actual CAC, ROAS, and ROI numbers.
eCommerce return rates hit 20.8 percent in 2025. Each return costs $20-33 to process, and only 48 percent of returned items resell at full price. The math most operators never run.
74% of startup failures come from premature scaling. The readiness metrics most operators skip — contribution margin, CAC payback, LTV:CAC, and cash conversion — and the three scaling mistakes that turn growth into a death spiral.
The average Shopify merchant uses 6 apps. Each custom integration costs $3K-$15K to build and $500-$2K per year to maintain. The compounding cost nobody calculates.
An eCommerce developer costs $86K per year before benefits. Automation tools cost $120 per month on average. The decision framework for when each makes sense.
The decision to replatform costs $25K–$500K and risks 10–30% traffic loss. Here's the framework for knowing when the cost of staying exceeds the cost of leaving.
Most eCommerce operators calculate CAC at roughly half the real number. The complete five-layer model and why it changes every growth decision you make.
Evaluate eCommerce platforms by business constraints, not feature lists. Shopify, WooCommerce, and custom — plus the switching costs that matter most.
Most operators undercount tool costs by 40-60 percent. The full three-layer cost model — subscription, integration, and switching — pricing pages hide.
When inventory investment outpaces cash flow, growth stalls. The cash conversion cycle math, warning signs, and three frameworks for managing through it.
Free, flat rate, real-time, or threshold-based? How operators choose shipping models, the zone math most miss, and why the wrong choice erodes margin.
